Coconut Tickets Blog

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Define your own sales landing page URL and improve SEO

Your ticket buyers need to find your event sales page before they can buy tickets to your event. Customers that already know you will have received a link to your event that they can click and pay for tickets. What about people who don't have the link but are interested in the event?

By defining a custom URL ( the website address that appears in your browser) for your sales landing page to make it easier for these ticket buyers to find your page. Set your own keywords to help search engines suggest your page to event ticket buyers.

Coconut Tickets automatically assigns a URL to your event sales page but as this is computer generated it is difficult to read. You can replace this with a custom URL of your choice and make it easier for search engines (and humans) to find your event sales page.

To assign a custom URL, first select your event from the event dashboard and the event admin tool will open. Next you need to open the advanced options by clicking on "Advanced" in the left sidebar. From that advanced menu select the "SEO Customization" option.

The screenshot below for the Dunction Fireworks event shows how the SEO Customization option will look.

Initialy all three of the customizations will be empty. However, notice that underneath these empty fields are suggestions from Coconut Tickets on how to fill these fields. You can either accept the customizations by clicking the copy icon next to each field or enter your own customizations manually.

The URL customization defines the right most part of your landing page URL; this is referred to as a "slug". The left hand-side of the URL will always be the Coconut Tickets domain and cannot be changed. Your custom URL "slug" must be long enough to be unique but less than 255 characters. It is best to use the public name of the event as much as possible.

Your sales landing page already has a title that can be read by your ticket buyers. The page title that can be customized here is the internal page title that is read by the search engines (such as Google). Changing the title here does not effect the look of your sales landing page but it is one of the main pieces of information used by search engines to find your sales page. Having the correct page title can help bring new customers to your event.

Your sales page meta description is also information that is invisible to your ticket buyers but helps search engines categorize the purpose of your sales landing page. For example, if you are holding a dog show event then dogs need to feature in the meta description.

When you are happy with the custom URL, title and meta description then click on the "save" button. At this point watch out for any validation errors because your customizations will be checked again before being visible to the search engins.

Google and other search engines may take a few days to notice your new sales landing page, once they do then your ticket buyers will be able to find it directly through a Google search.

To make use of your new customized URL, you can re-publish your links from the event admin page.